The Blockchain solution for enterprises
akaChain is a blockchain-backed solution that allows enterprises to develop applications with high data integrity, restricting the role of intermediaries based on the Hyperledger Fabric. Applicable areas of akaChain include: reward and loyalty systems, eKYC and credit scoring, digital ID and traceability.
– An end-to-end, permissioned, multi-chain network based on the Hyperledger Fabric with a variety of built-in solutions applicable for different industrial sectors.
– Integrity: Cryptographically storing private data to ensure transparency and security, hence creating a fair and objective network environment
– Easy-to-integrate: Blockchain-as-a-service model which requires no customer preparation.
Customer: Masan Group – Vietnam’s largest producer and retailer of FMCG with millions of customers and hundreds of thousands of domestic agents.
– Lack of engagement with consumers.
– Loyalty programs and redemption solutions were separately and inconsistently designed.
– Blockchain-based solutions needed to ensure the integrity and privacy of transactions.
– A blockchain-based framework for customer loyalty program
– An end-to-end system from offering/earning loyalty points to redeeming and converting points into rewards.
– eKYC and customer data management for business purposes
Project outcomes: with the redemption rate of 37-40% and the average value per transaction around 420 USD, akaChain helped Masan develop effective marketing strategies targeting each target audience and increasing revenue.